At the ninth annual Billboard Touring Awards, on November 8th in New York City, the Creative Content Award will be presented to Cirque Du Soleil’s ‘Michael Jackson The Immortal World Tour.’
Immortal, which blends Michael’s music with stunning visuals and the creative touch of Cirque, has been a critical and financial success. Since Oct. 2 of last year, the tour has notched attendance of 1,180,163 and grossed $133 million in ticket sales, according to Billboard Boxscore.
“Billboard is in many ways about the intersection of art and commerce, and the Creative Content Award addresses that in the realm of touring, while also acknowledging the need entertainment venues have for quality content that sells tickets,” says Ray Waddell, executive director of content and programming, touring & live entertainment, for Billboard. “Michael Jackson the Immortal Tour by Cirque du Soleil hits the mark on all levels.”