Pepsi & ‘Bad’

Looslidesign.com were asked to help Pepsi commemorate the 25th anniversary of Michael ‘s ‘Bad’ album through their Live for Now campaign. They created custom illustration work for limited edition packaging and outdoor advertising to be centred around the MTV Music Awards and the American Music Awards.

The creative brief asked them to capture the energy and excitement of being caught up in the moment. Those moments in life where you simply can enjoy life to it’s fullest without thinking about the past or the future. They brought this “moment” to life through vivid colours & shapes with Michael at the centre of it all.

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Source: MJWN, with thanks as always to Paul.