MJWN Est. 1998

‘This Is It’ Commercial

We have just received the following Press Release from Sony Music USA regarding a ‘This Is It’ commercial being shown during Sunday’s MTV Video Music Award’s.


New York, NY (September 10, 2009) — MTV is partnering with Sony Pictures Entertainment and Sony Music Entertainment to exclusively premiere the official trailer from the highly anticipated film Michael Jackson’s THIS IS IT during the “2009 Video Music Awards” on Sunday, September 13, 2009 at 9PM (Live ET/Tape delayed PT). The trailer debut on the “Video Music Awards” will provide audiences their first look at the extraordinary new film which opens worldwide in theaters for a two-week limited engagement beginning October 28, 2009.

Michael Jackson’s THIS IS IT will offer Jackson fans and music lovers worldwide a rare, behind-the-scenes look at the performer as he developed, created and rehearsed for his sold-out concerts that would have taken place beginning this summer in London’s O2 Arena. Chronicling the months from April through June, 2009, the film is produced with the full support of the Estate of Michael Jackson and drawn from more than one hundred hours of behind-the-scenes footage, featuring Jackson rehearsing a number of his songs for the show. Audiences will be given a privileged and private look at Jackson as he has never been seen before. In raw and candid detail, Michael Jackson’s THIS IS IT captures the singer, dancer, filmmaker, architect, creative genius and great artist at work as he creates and perfects his final show. Kenny Ortega, who was both Michael Jackson’s creative partner and the director of the stage show is also directing the film, which is being produced by Randy Phillips, Kenny Ortega and Paul Gongaware. Executive producers are John Branca and John McClain. The film will be distributed worldwide by Sony Pictures Releasing. Tickets for the limited two-week engagement of the film go on sale beginning September 27.

The movie website www.thisisit-movie.com will be launched simultaneously with the trailer debut on the Video Music Awards. For more information on the film, please visit the website after the trailer is presented during the show.

The trailer for Michael Jackson’s THIS IS IT will make its debut in theaters on September 18th with the Sony Pictures Animation release of Cloudy With a Chance of Meatballs.

MTV will be promoting the trailer with MTV News and during promotion spots that will air throughout the week leading up to the debut of the Video Music Awards.

As previously announced, comedian Russell Brand will host the show, and Beyoncé, Jay-Z, Lady Gaga, Green Day, P!nk, Taylor Swift and Muse are confirmed to perform. In addition, Katy Perry, Ne-Yo, Nelly Furtado, Chace Crawford, Leighton Meester and Miranda Cosgrove are confirmed presenters. Wale and the legendary go go band UCB are the official VMAs house band and will collaborate with artists including The All-American Rejects, Pitbull and 3OH!3. The “2009 MTV Video Music Awards” will air live on Sunday, September 13, 2009 at 9PM (Live ET/Tape delayed PT) and on Sunday, September 20 at 5pm ET with Spanish subtitles on MTV Tr3?s.

MTV News and V CAST from Verizon Wireless are giving customers an All Access video pass to the 2009 VMAs, with an unprecedented inside look at the making of the biggest music event of the year. Verizon Wireless customers can sign up for VMA text alerts by texting VIP to 8911 to receive VMA news insider reports delivered directly to their Verizon Wireless phones.

Viewers can vote for the “Best New Artist” category throughout the show, live on September 13.

MTV, Pepsi and Rock BandT have created a new category at this year’s VMAs, “Best Performance in a Pepsi Rock Band Video” that allows fans, for the first time, a chance to win their very own Moonman. This summer, contestants entered their original Rock BandT music videos, which fans voted on to select the ultimate winner. The winning band will travel to the “2009 MTV Video Music Awards,” walk the red carpet, receive their Moonman, and be featured in an MTV produced promotional spot airing the night of the show.

Shugoll Research and Telescope are the Official Business Advisors of the “2009 MTV Video Music Awards” Nominee and Winner Voting periods.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the “2009 MTV Video Music Awards.” Dave Sirulnick is Executive Producer. Garrett English is co-Executive Producer/Executive in Charge of Production. Amy Doyle is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Jen Jones is Producer. Hamish Hamilton is Director. Robin Reinhardt-Locke is Celebrity Talent Executive.

Official sponsors of the “2009 MTV Video Music Awards” are 5 ® Gum, Febreze, Pepsi, Rhapsody ®, Sears, Taco Bell ®, U.S. Army and Verizon Wireless.

The “2009 MTV Video Music Awards” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of 68 channels reaching 577 million households around the world as well as through syndication. In addition, its convergent programming & content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world.

Source: michaeljackson.com & MJWN

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