Thriller Challenge 2025

Four decades after its debut, Michael’s “Thriller” is getting another shot at the top. Fans worldwide are joining forces for the Thriller Challenge 2025, a coordinated streaming campaign aiming to make the iconic single the No. 1 song on Spotify and Apple Music this Halloween.

The event runs from midnight ET on October 31st through November 1st, the two biggest streaming days of the year for the song. Organizers encourage participants to stream only versions from the original Thriller, Thriller 25, or Thriller 40albums, using the official playlists on ThrillerChallenge.com.

To ensure their streams count, fans are advised to interact with the track every hour or two, avoid looping, and never use a VPN. Paid streams or trials are weighted higher in chart calculations, making them particularly valuable. For a communal experience, listeners can also join the synchronized Stationhead streaming party, where every play contributes toward the campaign’s goal.

“Stream until you scream!” the site proclaims. A fitting slogan for the song that forever linked pop music and Halloween.