Est. 1998
For yet another year, Michael Jackson has claimed the top spot on Forbes’ annual list of the highest-paid dead celebrities, earning an estimated $105 million in 2025. Sixteen years after his passing, his influence and profitability remain unmatched.
The bulk of Michael’s income continues to come from his vast music catalog, which includes both his solo work and his share of Sony/ATV’s publishing assets. His songs still dominate streaming platforms, and licensing deals for film, advertising, and gaming keep his sound and image reaching new audiences each year. Renewed interest in his work has surged again, fueled by the upcoming Michael biopic, a series of anniversary releases, and global demand for his music during the Halloween season, when “Thriller” reliably returns to the charts.
The ongoing MJ the Musical production also plays a key role, selling out theaters worldwide and introducing his story to younger generations. Merchandise, documentaries, and immersive experiences have further strengthened his position as a cultural icon whose influence spans generations and continents.
Though Michael died decades after Elvis Presley, he’s far surpassed him as the top-earning celebrity estate:
Michael’s continued reign at the top highlights how few artists can rival the lasting emotional and commercial power of his legacy. His catalog’s timeless appeal, combined with the estate’s strategic oversight, has turned his name into a multibillion-dollar brand that extends far beyond music.
While others on the Forbes list also profit from renewed IP value and catalog sales, Michael stands apart for remaining a vital part of modern culture. His videos trend on social media, his songs are rediscovered and remixed, and his artistic innovations continue to inspire performers today.
Even in 2025, the figures tell a story that goes beyond money. They reflect the magnitude of his global influence and the enduring fascination with his art and humanity. Decades after redefining pop, Michael’s reach still spans the world, and his place at the top shows no sign of fading.
