Est. 1998
Sony music has issued promotional copies of Michael’s forthcoming single ‘You Rock My World’ with anti-PC technology to stop “file-swapping”.
Michael’s record label has printed copies of the single to distribute to radio stations with key2audio technology that means it will only play in conventional CD players. The company took the step after copies of the single appeared on the internet.
The new work by the King of Pop – taken from ‘Invincible’, his first studio album in six years – was available on several web sites after it had been copied from an unauthorised play on US radio.
In a statement issued by Sony music to BBC News Online the music giant said it was trialling a number of anti-piracy technologies.
However, it said; “There are no plans currently to use similar technology on commercial releases of this record.”
It added; “We continue to test available copyprotection technologies, and our goal is to implement copy protection on a broader basis to deter digital piracy.”
Source: BBC Online & MJWN
